Permanent Make Up/ Cosmetic Tattooing/ Micropigmentation/Microneedling is the application of pigment to the eyes, lips, eyebrows or other areas of the face to simulate make up. The intention of permanent make up is to give a soft, natural make up look, or correct scars or other asymmetrical feature of the face, or create natural looking enhancement. Traditional make up can always be applied over your permanent make up to achieve a more dramatic look. Numbing creams are used to minimize any discomfort. Women all over the world are using PMU to achieve an every day make up look without having to apply traditional make up every morning.